Tigre de Salón

Objects and narratives. Est 2014

We are a design-focused brand, mindful of our context and its realities. We do things with our hands and our heart. We treasure nature in all its manifestations, and we live off the stories we find in each and every being and place. We are a brand that takes its time: a timeless and long-lasting brand. 

 

Our ethical origin

Five years ago, we believed in the idea of working with local communities of the Colombian territory. We immersed ourselves in the Sierra Nevada de Santa Marta (a sacred territory in the north of the country, home to the Arhuaca indigenous community) and began to build the narratives that united the ancestral crafts and the vision of Tigre de Salón.

"TdS is a common dialogue between craftsmanship and design."

co-creation - weaving

Colombian craftsmanship

Our ethical origin

These collaborations extended to other communities, including some more vulnerable ones. During the pandemic, we established a dialogue with female sex workers, taught them the trade, worked together, and understood the power of collective effort, from this work grew our permanent project “Tramas Colectivas”.

Today these processes have given life to exquisite pieces that honor cultural values and support social development. These contemporary objects are born from a common dialogue between craftsmanship and design.

An Earth Fascination

In TdS we believe in the materials provided by the land, like leather, wool, and plant fibers. We use these materials with deep respect, honoring their living origin, avoiding pollutant processes, and exhibiting their original characteristics regarding their color, appearance and texture. The materials are carefully selected to guarantee the durability of our pieces, which become more beautiful over time.

Leather work is the craft that brought TdS to life in 2014 and has defined us as a brand ever since. Leather work is a traditional trade in our country, especially in Antioquia, the place where we were born and where we base our operations.

TdS's Ecosystem

Verónica Franco

Owner and Creative director

“I truly believe that creativity and love can bring a lot to the world we live in, that design and what we do every day, even the most ordinary thing, can generate positive changes in all areas of life, from our communities to the entire planet.

My quest with Tigre de Salón has been to inspire the people around us with our feeling about life, which is based on giving value to simple and everyday things, honoring our roots and feeling proud of who we are, telling stories that go beyond the object: to narrate its soul, and working in a responsible and honest way with the environment and the people around us”.

María Isabel Osorio - Commercial Experience Designer

Kelly Restrepo - Management

“Working in Tigre is almost a dream fulfilled, I do not forget the fact of showing my teachers and friends the design reference I had found years ago, to study it and put it as an example in the classroom, a Colombian brand that not only highlights the best of our country, but highlights issues with which I resonate: the fact of caring about the simple things, knowing all levels of interaction, adapting to the conditions, and putting to work what I know and what I am.”

“I love working in Tigre because it has taught me to love my roots, to know the importance of the different communities in our country, to respect customs.

I love working in Tigre because of its commitment, because of the value it gives to each of its employees, because it makes me see the brand as my home and love each of its facets. I love that we can see each of its achievements as our own. Tigre is Magic.”

Luisa Castañeda - Sales

Mariana Arroyave - Sales

“Working in Tigre de Salón is tranquility, learning more every day, getting to know new cultures, and learning to value life more and more.

For me, the most important things in Tigre are the communities and their valuable objects, every time we meet a new one we get to know how important it is.

I like to be part of this history.”

“Belonging to Tigre has been an experience full of warmth and great learning.

Knowing the essence, the why and the origin of the brand has been wonderful and enriching.

Tigre de Salón more than a brand is a family, which makes the work more enjoyable and warm.”

Daniela Rodriguez - Sales

“Tigre de Salón has been not only a work opportunity, it has been also a space for learning in all areas, and for personal growth, a brand that invites us to connect more with other cultures, to learn from them and to value them, a brand that transmits a lot of peace and tranquility both to those who work in it and to the people who enter our headquarters. 

It is very nice to work in a place where you feel valued, with a good environment and also where you learn a lot.”

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